La Vie en Rose opens

The new Cranbrook La Vie en Rose shop will outfit the man or woman in your life with the latest lingerie or undergarments. - Photo submitted
The new Cranbrook La Vie en Rose shop will outfit the man or woman in your life with the latest lingerie or undergarments.
— image credit: Photo submitted

La Vie en Rose Inc. is proud to announce the opening of a 3,250 square foot outlet store at Cranbrook SmartCentre.

Canada’s leading specialty lingerie retailer will propose in its new location extensive La Vie en Rose lingerie collections, swimwear collections, the affordable LVER lingerie line designed specifically for its outlet stores, La Vie en Rose MAN underwear collections as well as clearance items. It will offer clients a “one-stop-shop” in one vast space.

“We had a fantastic opportunity to open at Cranbrook SmartCentre and felt it was the right place to expand our presence in British Columbia’s market place,” says François Roberge, President and CEO of La Vie en Rose.

The new Cranbrook location will mark the company’s twenty-first store in British Columbia.

La Vie en Rose is the leading Canadian specialty lingerie retailer. The brand caters to all women aged 25-45, and evokes natural beauty, confident sophistication, and sensual passion. Known as bra specialists, La Vie en Rose also offers a range of lingerie, sleepwear, loungewear, and swimwear.

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