You can help Kimberley’s branding

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Kimberley’s improving its brand, and wants your voice. Kimberley is strengthening its brand, and it needs help from the people who call Kimberley home. No, there’s no steer wrestling experience necessary. Gloves and jeans aren’t required. There’s no cattle or branding irons. All that’s needed is your thoughts, insights and opinions about Kimberley. But first, what is a brand and why is it important? What’s a brand?

Kimberley’s brand is the collection of perceptions and hopes of the people who live here. Kimberley’s brand is the way community members live their lives, how business is conducted and how the community is shared with each other and visitors. Kimberley’s brand is Kimberley’s story: it’s who we are, what we do, how we do it and who we want to be in the future. Kimberley’s brand is also the story people tell about Kimberley when Kimberley people aren’t around. Kimberley’s brand is a collection of places, experiences and attitudes. If you live in Kimberley, your story is part of Kimberley’s story. Kimberley is strengthening its story to ensure its people remain proud of who they are and where they live, and so they work better together for our community’s future.

As with many communities, Kimberley experiences some challenges in communicating our story and articulating our vision. Strengthening our brand will help develop stronger vision, increase confidence in decision making and better represent Kimberley’s pride and spirit not only to each other in the community, but also to the world at large.

Kimberley’s also strengthening its story so that it is told the way Kimberley people desire it to be told, and not by someone else from somewhere else. Some of the results of the brand process will be tools developed to help tell Kimberley’s story, such as brochures and websites, as well as guidelines to ensure it’s told consistently and effectively.

You can help

The City of Kimberley wants to ensure that our story is told best. Your thoughts and opinions are important and welcomed.

There’s a few ways to share your thoughts. There’s a community survey online at www.KimberleySurvey.com You can also pick up and drop off a printed copy of the

survey at Kimberley City Hall. Visitors are also welcomed to fill out a survey with their thoughts and perceptions on the community at www.KimberleyVisitorSurvey.com

For those interested in learning more about the process of strengthening and telling Kimberley’s story, there will be a public information session on November 20th, at 7:30 pm at Centennial Hall. After the public information session, those interested in possible additional participation in group discussions can sign-in. There are a number of group discussions taking place and interested participants will be contacted with additional details.

For more information on Kimberley’s communication and branding project, please contact Kevin Wilson at the City of Kimberley: kwilson@kimberley.ca or 250.427.9666