ICBC invests $159,000 to improve Cranbrook and area roads

Most Cranbrook residents have seen the intersection improvements at Highway 3 and Highway 95. These are among the nine road improvement projects ICBC invested in Cranbrook and the surrounding area in 2010 to help make roads safer for everyone.

ICBC launched the road improvement program in 1989 and since then, has invested approximately $100 million in projects across B.C. In 2010, ICBC invested approximately $1.8 million in projects in the Southern Interior and $9 million in 280 projects throughout B.C.

“Road safety is a priority and the ICBC road improvement program brings together numerous stakeholders to help make our communities safer,” said Shirley Bond, Minister of Public Safety and Solicitor General. “Working together we can identify and implement changes that will reduce crashes and save lives.”

“Road improvements deliver real value to our customers, and everyone on our roads, from drivers to pedestrians,” said ICBC’s John Pump, manager of the road improvement program. “Safer roads lead to fewer crashes and help prevent injuries and death, which also translates into lower claims costs and helps keep rates stable for our customers.”

A 2009 independent evaluation concluded that for every dollar invested, ICBC and customers see a return five to 12 times the investment. That is, for every dollar invested, ICBC and customers save $5.60 over two years and $12.80 over five years in reduced crash costs. All proposed road improvement projects are assessed on their ability to make roads safer.

“Our road improvement program is one aspect of our commitment to help make B.C. roads safer,” said Pump. ICBC also participates in engineering safety studies and works with communities to make sure road safety issues are considered in the planning of roadways and managing traffic.

Over the last 21 years,  community investments and successful partnerships have led to award winning projects and the contributions have helped advance the knowledge of the road safety engineering industry in B.C. and across Canada.

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