Sports

Jumpstart helps children into sports

Getting youth into sports is what the Jumpstart Red Ball campaign at Canadian Tire is all about. - Photo submitted
Getting youth into sports is what the Jumpstart Red Ball campaign at Canadian Tire is all about.
— image credit: Photo submitted

Spring is finally here and with it, the sounds of laughter and kids playing are in the air once again. Bike rides, shooting hoops and playground fun are just some of the ways kids get active in the spring and summer months.

It’s a good thing too, because recent reports show that Canadian kids just aren’t getting enough exercise. According to the Canadian Society of Exercise Physiology, kids should get at least 60 minutes of moderate to vigorous physical activity every single day.

Unfortunately, for many children that simply isn’t the case.

This spring and summer, consider enrolling your child in an organized sport or physical activity, such as soccer, baseball, swimming or cricket. Freida Rubletz, Regional Manager, Jumpstart Programs Greater Toronto Area, Canadian Tire Jumpstart, explains that in addition to the physical benefits, organized play also helps to:

• Increase self esteem and self confidence

• Develop leadership skills

• Improve academic performance

• Teach healthy lifestyle habits

“As important as physical activity is for our young people, the reality is that 1 in 3 families in Canada can’t afford to enrol their kids in organized sports or physical activity programs,” continued Rubletz. “Charities like Jumpstart remove some of those financial pressures so all kids can have the opportunity to get in the game.”

Bart Stewart, Cranbrook’s Canadian Tire general manager, echoed Rubletz’s assertions.

“Last year our store helped 198 kids get into sports, either through helping with registration or equipment,” said Stewart. “Some kids only live for video games, but if they get into sports, it’s a whole heck of a lot better for them for the rest of their lives.”

Help bring back play in your community this May by supporting the Jumpstart Red Ball campaign. Head into your local Canadian Tire, Mark’s, Sport Chek, Atmosphere or National Sports store and donate $2 in exchange for your own Jumpstart Red Ball, representing the gift of play you are giving to a deserving child. One hundred per cent of your donation helps kids in your community. To learn more about how Jumpstart is making an impact in your community or to make a donation, visit canadiantire.ca/jumpstart.

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